Grow Your Online Business in 2022 | Best Digital Marketing Tips
As
digital marketing experts, we are going to share with you the number one
strategy to grow your online Dissertation business. So if you
want to generate more leads more clients more customers and more sales for your online business you`re going to want to stick around because this is the same
strategy we’ve used in all of our online businesses for the last many years as
well as what I suggest all our clients and all our students do the same. So
let`s get to it, the number one place to learn proven marketing strategies to
grow your business online. Fine, let`s talk marketing and specifically the
number one marketing strategy you want to be used if you want to grow your
online business.
We’ve been involved in
the online business world for the better part of 10 years now and over that
time we have seen a whole lot of things including grown several different very
profitable online businesses and also worked with and consulted and essentially
seen behind the scenes of hundreds. If not thousands of other online businesses
as well so we know what works and what doesn`t and that`s why I can sit here
today and confidently say that if you want to grow your online business you`re
going to need a strategy that encompasses three different things. The three
things that we are going to be sharing with you right now are:
- Traffic
- Conversion
- Ascension
We are going to going
to break down each one of those, so you can see how to deploy it into your own
business. Before we dive into the specifics of each one though it`s really
important to know that each one is required each one is mandatory and you`re
not going to be able to grow your online business unless you have each element
of the traffic of conversion and ascension in place and properly utilized so
make sure not to skip any points or to jump ahead without going through the
right process.
Traffic
Alright so the very the first piece of the puzzle is of course traffic now traffic has to do with
people with eyeballs and essentially with the attention you need to be able to
answer the question and does everybody who could buy from your business know
that you exist and if the answer is no then you`ve got some marketing to do
specifically. We need to get you some more traffic now in the online business
world.
The more clicks on
your website the more visits to your website it`s essentially somebody engaging
with your content or looking at your social media profile or anything like that
so the first thing you need to ask yourself when you`re trying to grow your
online business is, are you getting enough traffic are you getting enough
visitors to your website are you getting enough people to engage with your
content are you getting enough people to watch your videos or to comment on
your posts or anything like that if the answer is no well then you`s got a
traffic problem but that`s okay because most businesses have a traffic problem
this is why the vast majority of pretty much all marketing focuses on
traffic.
It
focuses on getting more attention on getting academic writing service more leads on getting
more eyeballs and getting more clicks on getting that initial surge of people
to your website into your offers because without that well nothing else really
matters there`s an expression that I love which is if you want to get people to
pay you to need them to first pay attention which is why traffic is all about
generating attention. It`s getting awareness it`s getting your stuff in front
of the right people and that`s the key you see it all starts with the right
people after all a million of the wrong people and it wouldn`t do anything to
grow your business and yet if I could give you just a hundred or a thousand or
maybe even 10000 of the right people.
It would be a total
game-changer this is why the first step is identifying who your ideal target the market is that ideal customer avatar that you want to serve and that`s best
positioned to be served by your company by your online business. So who is your
ideal target market what are their demographic details like their age and their
gender and their income and their occupation what their geography is. Details
like what city and what state and what province or country do they live in what
are their psychographic details like what are their values and their attitudes
and their lifestyles and their opinions and what groups are they a part of.
Once you`ve got that down well it`s time to try to figure out where they spend
their time online essentially where they`re active and where they`re present
online.
So that you can go
there and pretty much ignore everything else, see the reality is you don`t need
to be everywhere you don`t need to do everything you just need to be active and
present where your ideal target market is active and present going to save you
a ton of time and a ton of energy.
Hence that`s the big thing when it comes to talking about traffic but there are a few more details
that I want to make sure you understand as well which is essentially the
difference between search traffic and discovery traffic, now search traffic is
very much what it sounds like it`s traffic that`s going to come to you through
the use of some kind of a search engine. Whether we`re talking about Google or
Yahoo or Bing or YouTube or any of the search platforms are places where
somebody goes to the platform with a specific question or a specific problem in
mind.
They type in whatever
they have and then hopefully your website or your video or your page comes up
this is why SEO or search engine optimization is still a very valid and very
real traffic strategy even today, the other kind of traffic you want to be leveraging
and essentially implementing in your business is discovery traffic now.
Discovery traffic is platforms like Facebook and Instagram and LinkedIn and
YouTube to a certain extent where essentially someone`s not necessarily
searching for what you`ve got but you`re going to still have a way to get it
directly. In front of them through the use of some creative marketing
strategies so let`s talk about those creative marketing strategies now
specifically the difference between paid strategies and organic strategies or
not paid you to see when it comes to actually both search and discovery platforms
but we`ll just talk about discovery, here well you have an option to put your
content directly in front of your ideal target market Merry
Maids using paid advertising
like Facebook ads or Instagram ads or YouTube ads or LinkedIn ads pretty much
any of the advertising platforms this is great because it allows you to laser
focus in your message on directly who it is that you`re trying to appeal to
which means you`re able to generate as much traffic as you want. Simply by
paying more money now paid advertising is great but it tends to stop when you
stop paying for it makes sense which is why it`s also great to have an organic
strategy or a non-paid marketing strategy organic marketing is simply creating
content and then hoping that it gets found by your market.
Now of course there
are things you can do to strategically position that content to be found things
like making sure that it`s relevant and relatable to your market including
relevant search terms or hash tags or things like that the point of the matter
is organic content is stuff we`re not paying for which is why it`s typically
good to have a nice mix of both now when it comes to content marketing you`ve
got a lot of different ways that you can go here but our biggest recommendation
are you start with one kind of long-form content essentially some kind of
content that an ideal target market or an ideal customer would be willing and
sort of interested in consuming for anywhere from three minutes up to 30
minutes and maybe even for up to a couple of hours the best forms of content
for this are video and audio specifically through a YouTube video or a podcast
I’d love to be able to talk about the benefits of long-form blogging and
writing long in-depth articles.
But the reality is
they`re just not getting the attention that they once did which is why I really
want to push you in the direction of more video or more audio content and
probably more video content because you just have so much more flexibility
there alright so that`s enough traffic talk now let`s say that you are getting
the attention and the eyeballs and the clicks to your website and your videos
and your content.
Conversion
Well,
the next step is all about speech writing help UAE conversion you see conversion is what happens
after the click, if someone visits your website someone visits your landing
page. Someone watches your content well what are they doing next or what are
they not doing what you wish.
They would you see
it`s one thing to be able to generate a hundred clicks or a thousand clicks or
a million clicks. It`s another thing entirely to be able to take those clicks
and to turn them into leads and into clients and into paying customers for your
business, this is why one of our biggest pet peeves in the entire world of
marketing is marketing that focuses on vanity metrics things like likes or
comments or shares or subscribers because the reality is you can`t deposit
likes in the bank so the first step here is to figure out what kind of conversion you want someone to take whether it`s a hard conversion or a loft
conversion. Let me explain a soft conversion is something like signing up for
an email list or downloading a lead magnet or registering for a webinar or
something that typically doesn`t involve a very high commitment.
Typically
it doesn`t involve any money at all the point of a soft conversion is ultimately
to warm them up to nurture them and to get them to the hard conversion later
and the hard conversion, of course, is some kind of sale this is where you
would come directly out and essentially say I have this thing you have this
problem give me money and I will solve your problem, of course, you make it a whole lot prettier than that but that`s the basics of it now when it comes to
different conversion tools whether we`re talking about soft offers or hard
offers you got several different choices including things like lead magnets or
downloadable PDF or cheat sheets or blueprints or guides or things like that
you`ve got webinars or VSLS which stand for video sales letters again a
slightly higher level of commitment also a whole lot more work to produce. Then
of course, you have sales pages that are pretty much exactly what they sound
like a page designed to make a sale now while there isn`t a one-size-fits-all approach like how you should always use a webinar or always use a lead magnet
or always use a VSL or anything like that the reality is that the more
expensive your offer or the more commitment. It`s going to require well the
deeper the level of conversion you`re going to require for example if you just
want someone to download a simple lead magnet so you can get their email well
you probably don`t need to put it on a one-hour webinar with all kinds of fancy
sequences and hooks and things like that on the other hand if you`re business
plan service selling a
multi-thousand dollar consulting package you`re probably not going to just be
able to send them to a simple post with a few simple words on it.
Though you`ll probably
need to warm them up and ultimately have that lead to a phone call or some kind
of person-to-person communication, the point is you need to find and kind of
reverse engineer the right conversion tool for you and your business but
regardless of what kind of online business you have regardless of what price the point you`re selling you`re going to need some kind of conversion mechanism
alright so now you`ve got traffic dialed in you`ve got a conversion tool.
Ascension
Well it`s time to move
on to the third and another incredibly important piece which is ascension
essentially once people opt-in once they make that initial purchase once they
sign up for your Molly
Maid webinar or make that sale or whatever it is what are they doing
next or like I said before what are they not doing next that you wish they
would if your entire business is built off transactional relationships kind of
one and done type of interactions well you don`t have a lot of room for scale
and it`s really hard to build a long-term sustainable profitable business this
is why your marketing doesn`t stop once the sale is made or once the opt-in has
been done or once the webinar has been registered for rather this is just the
beginning or I guess a new beginning now ascension problems typically stem from
one of three different issues or all three if you`re pretty unlucky problem
number one
Not Having Anything
Else
is not having anything
else to sell them again this is that transactional relationship where you sell
them something once and then they`re pretty much good to go and you never see
them again problem number two is not making what you do have to sell
irresistible enough to them or not positioning it in a way that gets them to
take action which is kind of a conversion problem so we won`t talk too much
about that one and problem number three is not staying top of mind once that
initial opt-in or registration or sale has been made. So they forget about you
so let`s talk about number one first not having anything else to sell them the question you want to be asking yourself.
All the time in your business
is what`s next what else could I possibly sell them or what else do our
customers or our clients have problems with that. Our website could be the one
to help solve for them, for example, let`s say that you sell running shoes well
could you also sell shoelaces or shoe cleaner or shoe insoles or something to
carry their shoes with I guess that`d be called a shoe bag a shoe carrier shoe the backpack could you sell them courses on running or training for a 5k or a 10k
or a half marathon or a full marathon could you sell them other health-related
things like nutrition for runners or supplements or energy drinks or
electrolytes or protein powders anything like that the list is pretty much
endless the point here is you always want to be thinking what`s next or another
way of putting it is what else.
Not Making It
Irresistible Enough
Pleasing
point number two is not making it irresistible enough or not wrapping it up in
a way that leads to conversions. Like what other kind of conversion tool could
you use could you send them to a different webinar could you offer a different lead magnet does it need a follow-up sales call or something like that and then
point number three is the one that I see all the time which is simply not
staying top of mind or not having enough touchpoints or points of contact with
your professional cv writing help
customers, or with your clients after they make that initial sale or even that initial registration or opt-in the reality is that in the
world of marketing out of sight is out of mind which means they`re going to
forget that you exist they`re going to forget that you have all these other
things to offer and they`re either not going to buy at all or worse they`re
going to buy from your competitors there`s another really crazy thing that
happens to us as humans which is that we associate a frequency with trust meaning
the more that you can show up time and time again in front of your customers
and in front of your clients whether their current clients or past clients or
even potential clients well the more you can show up in front of them the more
they`re going to trust you now there`s a number of different ways that you can
increase touchpoints but two of our absolute favorites by far are:
email marketing
retargeting email
Well, people still
check their email a lot and retargeting which is simply running paid
advertising like Facebook ads or Instagram ads but only to your existing
customers well the reason I like that is that it`s just such an incredibly cost-effective way to stay top of mind and to stay in front of your customers for
pennies on the dollar when compared to traditional advertising but here`s the
thing whether we`re talking about traffic or conversion or ascension the single
underlying element the single guiding principle that makes all of this effect
is having those proven marketing fundamentals that proven marketing foundation
in place that makes all of this work.