2021-12-18T10:48:17+00:00

How You Can Find the Right Keyword to Rank 1 on Google

How You Can Find the Right Keyword to Rank 1 on Google

Are you trying to find the right keyword to Rank 1 on Google? We will help you in the process. Here we are to tell you the steps that will help you to find that keyword.

Are you trying to find the right keyword to Rank 1 on Google? If yes, so let me tell you the facts. There is no such right or best keyword. It’s just the highly searched keyword by your audience. You need to target the right audience and find out the keyword that they search for the most. You have to make a strategy to rank your website pages and drive traffic. Now, you will ask how to do that. 


No need to take the load, buddy. You are not alone. 


We will help you in the process. Here we are to tell you the steps that will help you to find that keyword. 


Topics to be covered: 

  1. 5 things to keep in mind to be a pro like SEO experts

  2. Steps to RESEARCH keywords

  3. Steps to CHOOSE the right keyword for your website

  4. Conclusion


Let’s dive in. 

5 things to keep in mind to be a pro like SEO experts

Every process begins in mind, so you should be prepared in mind what you are going to be doing. Here are 5 things you need to know before diving into the process of finding the right keyword. These are:

 

  1. You need to think like the searchers 

  2. You need to understand and study your competitors 

  3. You need to understand keywords

  4. You need to learn the use of various tools 

  5. You need to be familiar with analyzing the results

Steps to CHOOSE the right keyword for your website


We are considering that you have a huge amount of keywords searched on the topic and now you have to choose among them for the right keywords for which you can be ranked 1 on Google searches. So let`s start with the steps. 

Step 1. Factors to look for choosing the right keywords 

You should choose keywords based on these 3 key factors: relevance, authority, and volume. 


  • Content should be relevant to search intent 

Google will rank your content only if it will be relevant to the searcher’s intent. You will be ranked for a keyword only if it will meet the needs of the searcher. So you need to choose the keyword that will meet such needs and then create the best and resourceful content around that keyword. 


  • The site should be authoritative

Authoritative sites are given more importance so Google will only rank your content if you will prove to be an authoritative source. You can do that by publishing helpful, informational, and authoritative content. This will gain social signals and backlinks which will make your site authoritative. You have to be exceptional in your content. 


  • The keyword chosen should have a high search volume

There is no use in ranking for a keyword that people hardly search for. So, try to choose keywords that have maximum monthly search volume i.e., keywords that are searched the maximum number of times by the searchers.

Step 2: Choose a mix of short and long-tail keywords

Short and generic keywords are 2-3 words long and are difficult to be ranked for whereas long-tail keywords are 4-5 words long or even more and are easy to be ranked for. Short and generic keywords are searched more which makes them competitive in comparison to long-tail keywords. You have to choose a mix of both types of keywords as it will give you a balance between short-term wins and long-term goals. 

Generic and short keywords are searched by people who hardly know anything about the topic but the searcher who needs a more specific query and needs a specific answer will search for the long keyword. So you have to use both types of keywords to meet both searchers’ needs. 

Step 3: Check competitors’ rankings for your chosen keywords

You are not required to copy your competitors. Don’t just copy the keywords for the sake of your competitors using them. But you just need to have an idea about the type of keywords that your competitors are getting ranked for. Improve your ranking for the keywords that your competitors already own rank for and try to grab the top position for the keyword your competitors have ignored. You should find the balance between the keywords that are realistic and that are difficult due to competition. Your goal should be to find the right keywords that will give results in the short run as well as the long run. 


To find the keywords your competitors are using, you can use the Ahrefs tool that will give you the competitors` reports. 

Conclusion

Having the right mindset is important to start with. Once you know important things to keep in mind, you can start with the process. Choose the best keywords that are relevant to your website, prove authority, and have a great search volume. Find highly searched keywords based on the level of competition and your ability to increase quality content production. 

After following the process, you’ll be having the right keywords. Now you can start focusing on content creation based on the keywords.  


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